Sept. 20, 2019 Meeting Info


Craig Newton

Will Fish Tackle

“If  You Have the Will to Fish, We Have the Way!”


Craig Newton, owner of Will Fish Bait & Tackle in Auburn, would be considered by many marketing-people as a successful ‘niche business’.  Craig and his business associates cater-to expert as well as novice fishing enthusiasts with a wide selection of fishing-gear and personalized one-on-one advice on how to use it.  Will Fish is also a resource of the latest fishing reports from their many customers, fishing guides, and tackle suppliers.  Will Fish is also a great place to meet other anglers for fun and informative conversations.  At any given time, several Rooster Tail Fishing club members meet to arrange fishing outing for both fresh and salt water fishing.  In addition, Craig spends many hours personally testing the latest lures and baits.  He knows what works and where to use it unlike trying to find advice at a big-box sporting goods store.  Choosing the right species-specific tackle is not akin to going to the grocery store where you know exactly what to buy.  Becoming an expert fisherperson takes time on the water, dedication to increasing fishing knowledge and acquiring the right species-specific tackle.

The Rooster Tails Fishing Club is delighted to have Craig as a member and special guest speaker for a salmon seminar at our September 20, 7:00 a.m. regular monthly third Friday breakfast meeting.  Bring a guest to share with us a super buffet breakfast and informative salmon fishing seminar.  We encourage you to arrive early for the best seat and close parking since we expect a large crown.

Will Fish Tackle was established in 1997 by Steve Willis and Jack Hill. Steve and Jack were joined by John Wadden shortly after they opened the door. Steve left the business to pursue other passions leaving the business in the skilled hands of Jack and John.  During that time Jack and John built a thriving business that served the local area and sponsored many long range trips out of Southern California. In 2000 Jack left the business and John continued on with help from many friends and supporters.  In April 2017, The Newton’s purchased Will Fish Tackle following Craig's passion for fishing and the outdoors.

For more information or call 530-887-0839.